NTV News 24
- After obtaining the broadcasting license, Nippon Television purchased the land for the construction of the headquarters building in Nibancho, Chiyoda-ku, Tokyo currently the Nippon Television Kojicho branch office
With the issuance of a large number of new TV licenses by the
Ministry of Post in the late 1950s, Yomiuri Shimbun and Nippon Television
began to establish TV stations outside the Kanto area.
97 On August 28, 1958, Yomiuri TV started broadcasting, marking the start of
Nippon TV's expansion into the Kansai area. 99 However,
due to the close partnership between Nippon TV and the Yomiuri Shimbun,
the network's expansion was opposed by local newspapers, and the network's
expansion was slower than that of the JNN affiliates, which are less
newspaper-oriented.:89 Following TBS' establishment of JNN in 1959,15
Nippon Television founded the second Japanese television network,
NNN, in April 1, 1966, with a total of 19 affiliated stations as founding
members.21–22 Nippon Television founded the NNS
(Nippon Television Network System) in 1972 to improve
collaboration among network stations in the field of non-news
programming.:213 On September 15, 1959, Nippon Television's stock was
listed on the Tokyo Stock Exchange, becoming the first media company in
Japan to list its stock.
Nippon TV's Headquarters in 1961
Nippon Television applied to the Ministry of Posts in April 1957 for a color television broadcast license, which it received in December of that year.
:105–108 Matsutaro Shoriki returned to Nippon TV as the president of the broadcaster after resigning as the Minister of State in 1958. After taking office as the president, he increased his investment in color television. The first live coverage broadcast on color TV was the wedding of the Crown Prince (currently Emperor Akihito) on April 10, 1959 alongside the first TV program with commercials broadcast in color. Nippon TV aired a total of 938 hours of programs broadcast in color in 1961. 129 In addition to color TV broadcast, programs produced in black and white color had been increasing. In October 1963, Nippon TV has successfully trialed overnight broadcasts.
After the death of Matsutaro Shoriki in October 9, 1969, Nippon TV and NHK agreed to integrate signal transmission facilities in the Tokyo Tower.
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